Apple has masterfully marketed the iPhone since unveiling it six months ago, analysts agree. Aside from national advertising and the already powerful Apple fan base, the company has skillfully - or perhaps by chance - fueled extraordinary speculation about the gadget. Interest is so high that Web sites breathlessly report every detail of device sightings in Silicon Valley, as well as every detail about the gadget and how it works.
Already, rabid Apple fans and thrifty entrepreneurs are camping out at stores from New York to Walnut Creek. The group in the East Bay posted a message on Craigslist early Wednesday morning, showing a picture of three guys donning "iWAIT" t-shirts. So far, team member Jon May said someone is willing to pay them $1,500 to wait in line.
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